Tesla in EU — country-by-country registrations

Background

This dataset tracks Tesla new registrations in 4 large EU markets: Germany, France, Italy, and Spain, covering 2020 through 2024. It is a country-by-country view rather than a full-Europe total, and it is model-level for most entries.

The main question readers ask is whether Tesla sales are down in Europe. On the evidence here, the answer depends on country, year, and model mix. In 2024, Germany fell back from 2023 levels in both MODEL Y and MODEL 3, and France also moved lower in those 2 core models. Spain and Italy show a different pattern, with MODEL 3 registrations in 2024 above 2023.

The data also shows how sharply Tesla’s European story shifted from MODEL 3-led demand in 2020 and 2021 toward MODEL Y leadership in several markets by 2022 and 2023.

Country-by-country registration picture

The clearest way to read the market is by comparing the headline model registrations in each country and year.

Country	2020	2021	2022	2023	2024
DE MODEL 3	15,183	35,262	33,823	15,845	7,005
DE MODEL Y	—	4,408	35,424	45,823	29,895
FR MODEL 3	6,481	24,984	17,042	24,551	11,623
FR MODEL Y	—	1,520	11,960	37,158	28,629
IT MODEL 3	3,351	5,045	1,311	7,385	7,942
IT MODEL Y	—	978	4,275	8,583	7,432
ES MODEL 3	—	—	2,670	6,115	11,053
ES MODEL Y	—	—	1,866	6,832	5,493

Germany stands out for scale. MODEL Y reached 45,823 registrations in 2023, while MODEL 3 had already peaked earlier at 35,262 in 2021. France follows a similar arc, with MODEL Y at 37,158 in 2023 and MODEL 3 at 24,984 in 2021.

Italy is smaller in absolute volume but still shows the same broad transition. MODEL Y rose from 978 in 2021 to 8,583 in 2023, while MODEL 3 moved from 5,045 in 2021 to 7,942 in 2024. Spain is the most unusual of the 4 in 2024, because MODEL 3 climbed to 11,053 while MODEL Y eased to 5,493.

Germany: a clear 2024 pullback

For readers asking about Tesla sales in Germany in 2024, the dataset gives a direct answer. Germany recorded 29,895 MODEL Y registrations in 2024, down from 45,823 in 2023. MODEL 3 fell to 7,005 in 2024 from 15,845 in 2023 and from 33,823 in 2022.

That makes Germany the clearest example in this dataset of a sharp retreat after a stronger 2023. The premium models were also lower in 2024 than in 2023: MODEL S moved from 1,242 to 360, and MODEL X from 768 to 295.

Germany’s earlier years show how strong the market had been. MODEL 3 reached 35,262 in 2021, and MODEL Y then took over with 35,424 in 2022 and 45,823 in 2023. Against that backdrop, 2024 looks materially weaker across the lineup.

France: MODEL Y remains large, but below 2023

France also answers the “are Tesla sales down in Europe” question with a qualified yes, at least for 2024 versus 2023. MODEL Y registrations were 28,629 in 2024, after 37,158 in 2023. MODEL 3 was 11,623 in 2024, after 24,551 in 2023.

France had already shown strong Tesla demand before the MODEL Y ramp. MODEL 3 reached 24,984 in 2021, then 17,042 in 2022, then 24,551 in 2023. MODEL Y expanded from 1,520 in 2021 to 11,960 in 2022 and then 37,158 in 2023 before easing in 2024.

The premium models remained niche in France throughout the period. MODEL S was 476 in 2020, 192 in 2022, 778 in 2023, and 262 in 2024. MODEL X was 421 in 2020, 119 in 2022, 600 in 2023, and 244 in 2024.

Italy and Spain: a more mixed 2024 story

Italy and Spain complicate any simple claim that Tesla sales are uniformly falling across Europe. In Italy, MODEL 3 rose from 7,385 in 2023 to 7,942 in 2024, while MODEL Y slipped from 8,583 to 7,432. In Spain, MODEL 3 jumped from 6,115 in 2023 to 11,053 in 2024, while MODEL Y fell from 6,832 to 5,493.

That means 2024 was not a one-direction year across all markets. Germany and France weakened in both core models, but Italy and Spain saw stronger MODEL 3 performance even as MODEL Y softened.

Spain’s earlier entries also require caution. For 2020 and 2021, the model field is listed only as “MODEL,” with 1,461 in 2020 and 3,199 in 2021. From 2022 onward, the data is split by MODEL 3 and MODEL Y, with MODEL X and MODEL S appearing in 2023 and 2024.

The shift from MODEL 3 to MODEL Y

Across these 4 markets, the most important structural change is the move from MODEL 3 leadership to MODEL Y leadership in the middle years of the period.

In Germany, MODEL 3 dominated in 2020 with 15,183 and in 2021 with 35,262. By 2022, MODEL Y had reached 35,424, and by 2023 it was at 45,823, well above MODEL 3 at 15,845. France shows the same pattern: MODEL 3 at 24,984 in 2021, then MODEL Y at 11,960 in 2022 and 37,158 in 2023.

Italy followed with a smaller but similar transition. MODEL 3 was 5,045 in 2021, while MODEL Y rose from 978 in 2021 to 4,275 in 2022 and 8,583 in 2023. Spain also saw MODEL Y lead in 2023, at 6,832 versus 6,115 for MODEL 3, before the ranking reversed in 2024.

Country	2021 MODEL 3	2021 MODEL Y	2023 MODEL 3	2023 MODEL Y
DE	35,262	4,408	15,845	45,823
FR	24,984	1,520	24,551	37,158
IT	5,045	978	7,385	8,583

This is the central pattern in the registration data: Tesla’s growth phase in these markets was tied closely to MODEL Y expansion.

Premium models remain marginal

MODEL S and MODEL X appear in the dataset, but their registration counts are small relative to MODEL 3 and MODEL Y.

In Germany, MODEL S ranged from 778 in 2020 to 447 in 2022, then 1,242 in 2023 and 360 in 2024. MODEL X ranged from 714 in 2020 to 31 in 2021, then 248 in 2022, 768 in 2023, and 295 in 2024.

France shows a similar pattern. MODEL S was 476 in 2020, 192 in 2022, 778 in 2023, and 262 in 2024. MODEL X was 421 in 2020, 119 in 2022, 600 in 2023, and 244 in 2024. Italy recorded 401 MODEL S and 260 MODEL X registrations in 2023, falling to 130 and 139 in 2024. Spain recorded 131 MODEL S and 162 MODEL X in 2023, then 59 and 82 in 2024.

These figures matter because they show that the country-level Tesla story in this dataset is overwhelmingly a MODEL 3 and MODEL Y story. The premium models are present, but they do not drive the broader registration trend.

What the data can and cannot say

The findings support several careful conclusions. Tesla registrations in these 4 EU markets were not moving in a single direction in 2024. Germany and France were lower than 2023 in both MODEL 3 and MODEL Y. Italy and Spain had stronger MODEL 3 results in 2024, even though MODEL Y was lower.

The findings do not cover the whole of Europe, and they do not include Tesla US sales in 2024. They also do not provide a single EU total. For Spain, 2020 and 2021 are not split into MODEL 3, MODEL Y, MODEL S, and MODEL X, which limits like-for-like model comparisons across the full period.

So, for readers searching “Tesla sales figures Europe” or “Tesla sales in the EU,” this dataset is best read as a focused view of 4 major EU markets rather than a complete Europe-wide ledger.

Frequently asked questions

Q: Are Tesla sales down in Europe? A: In this dataset, Germany and France were lower in 2024 than 2023 for both MODEL Y and MODEL 3. Italy and Spain were mixed, with higher 2024 MODEL 3 registrations but lower MODEL Y registrations.

Q: What were Tesla sales in Germany in 2024? A: Germany recorded 29,895 MODEL Y registrations, 7,005 MODEL 3 registrations, 360 MODEL S registrations, and 295 MODEL X registrations in 2024.

Q: Did Tesla sales fall in Germany in 2024? A: Yes. Germany fell from 45,823 to 29,895 for MODEL Y and from 15,845 to 7,005 for MODEL 3 between 2023 and 2024.

Q: Which Tesla model led in France in 2024? A: MODEL Y led in France in 2024 with 28,629 registrations. MODEL 3 followed with 11,623.

Q: Did Tesla record sales in Spain in 2024? A: Spain posted 11,053 MODEL 3 registrations in 2024, above 6,115 in 2023 and 2,670 in 2022. MODEL Y was 5,493 in 2024 after 6,832 in 2023.

Q: Does this dataset include Tesla US sales in 2024? A: No. The findings cover Germany, France, Italy, and Spain from 2020 through 2024.